By Whit Welch
I love music. I can’t sing or dance, or even clap in time. The ability to make music is well beyond me. But I love it none the less. I decided to build a playlist of music that in some way was reflective of the industry that I also love. Now I have spent the last twenty plus years moving freight across this country and when I tell you there are similarities between a song and the supply chain, you can believe it. I want to share this list with you, one hit at a time.
By The Talking Heads
When I build a play list I am beholden to only one rule: Pick good songs. I usually allow lists to either be genre specific (jazz, reggae, ska, etc.), or theme specific (Christmas, lake time, chill, whatever). Because this exercise is clearly theme driven, I had no problem shifting gears, and picking a 1980’s alternative classic. This song was released in 1985 on the most excellent album, Little Creatures. If you like catchy, clever, upbeat alternative, the Heads are a band you need to know. Here is the official video:
I included this song because it captures some of the key elements to the transportation industry. Moving goods to market seems simple enough. You pick it up here and you deliver it there. If you can execute this maneuver in a safe and timely fashion, you can have a fairly successful career in logistics. However, an awful lot can happen between here and there. The space between origin and destination is where the real work gets done. Its both magic and tragic, depending on the people, equipment, weather, and circumstance involved. This week’s song is all about the journey and nothing about the destination.