I love music. I can’t sing or dance, or even clap in time. The ability to make music is well beyond me. But I love it none the less. I decided to build a playlist of music that in some way was reflective of the industry that I also love. Now I have spent the last twenty plus years moving freight across this country and when I tell you there are similarities between a song and the supply chain, you can believe it. I want to share this list with you, one hit at a time.
I have this love/hate relationship with satellite radio. I currently have it active in my car and it is a feature that I enjoy. Being able to switch through 80+ channels of era and genre-based music is fantastic. It is especially valuable during extended road trips through the rural areas of this great land. I happened to be flipping through my presets on XM and caught this week’s gem. Access to all that music is what I love. What I hate are the fundamental flaws of how XM presents and manages its product. Examples:
DJ’s/personalities on their stations. I pay for music. I do not want to hear people introducing songs, telling stories, or doing interviews. Just play the music.
Don’t tell me XM is commercial free, when the network is constantly offering promotional updates. Promotional updates are commercials. If I’m listening to alternative rock, do I really care that the Phillies and the Marlins are starting in three hours on XM 146? Just play the music.
This week’s song lyrically addresses an ongoing and age-old debate in our industry: What is the value of the cold call? No one likes cold calls. Not the caller. Not the callee. But the phone call remains the best way to begin a relationship. Most of the time, the first contact is going to be somewhat cold. As the song above says, “I got your name from a friend of a friend…” That line also offers another clue to how we build our personal network. Help others. Make friends. Work together. Calls need to be made. Networks need to be built. Solutions are offered, and then, maybe, we do business.